Cookie Policy
This Cookie Policy explains how TorontoBytes (“we”, “us”, “our”) uses cookies and similar technologies on our website. It also sets out how you can manage your preferences at any time.
1) What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function, improve user experience, and provide information to website owners. We also use technologies such as local storage, pixels, and tags—collectively referred to as “cookies” in this policy.
2) How we classify cookies
- Strictly Necessary — required for core functionality (security, network management, consent storage). These do not require consent.
- Analytics — help us understand traffic, popular pages, and user journeys to improve the site.
- Marketing — used to measure and optimise campaigns and, where applicable, personalise content.
- Functional — remember preferences (e.g., language) to enhance your experience.
3) Our legal basis (Canada)
We follow the principles of the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Canada’s Anti-Spam Legislation (CASL). We use:
- Legitimate interest for strictly necessary cookies required to operate our website; and
- Consent for analytics, marketing, and functional cookies. You may withdraw consent at any time.
4) Cookies we use
Actual cookies may vary over time as we improve our website. We keep this table up to date.
Strictly Necessary
| Name | Purpose | Expiry | Provider |
|---|---|---|---|
| __cf_bm / __cfruid | Traffic/security management (anti-bot) | 30 min / session | Cloudflare |
| tb_consent | Saves your cookie preferences | 6 months | TorontoBytes |
Analytics (consent)
| Name | Purpose | Expiry | Provider |
|---|---|---|---|
| _ga, _ga_* | Aggregate usage & performance metrics | 13 months | Google Analytics |
| _gid | Session analytics | 24 hours | Google Analytics |
Marketing (consent)
| Name | Purpose | Expiry | Provider |
|---|---|---|---|
| _gcl_au | Ad conversion measurement | 90 days | Google Ads |
| _fbp | Campaign performance & attribution | 90 days | Meta |
Functional (consent)
| Name | Purpose | Expiry | Provider |
|---|---|---|---|
| tb_locale | Remembers language/region settings | 6 months | TorontoBytes |
5) Managing your preferences
You can review or change your cookie settings at any time:
Manage cookies Continue browsing
Most browsers also let you block or delete cookies. See the links below:
6) Pixels, tags & local storage
We may use pixels/tags for campaign measurement and local storage to remember settings. These technologies are managed under the same categories and consent choices as cookies.
7) Third-party cookies
Some cookies are set by third parties. Where we embed content or use external services (e.g., analytics, ads, chat), those providers may set their own cookies according to their policies.
8) Cookie retention
Expiry periods are noted in the tables above. Session cookies expire when you close your browser; persistent cookies remain until their set expiry or deletion.
9) “Do Not Track”
Many browsers offer a “Do Not Track” (DNT) signal. While there’s no common industry standard, we respect user choice by limiting optional cookies to cases where you have opted in.
10) Updates to this policy
We may update this policy to reflect changes in technology, law, or our services. Significant changes will be highlighted on this page.
11) Contact us
If you have questions about this policy or your choices, contact our Privacy Team:
Email: hello@torontobytes.com
Address: TorontoBytes, Toronto, ON, Canada